TITLE

Telecom `tea leaves' fill t-shirt drawer

AUTHOR(S)
Briere, Daniel; Heckart, Christine
PUB. DATE
January 2000
SOURCE
Network World;01/17/2000, Vol. 17 Issue 3, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategies of successful telecommunication companies. Distribution of T-shirts to industry observers with the company logos in them; T-shirts as a means of consistent exposure of the company's name.
ACCESSION #
2714185

 

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