TITLE

Coca-Cola taps local pleasures to push Classic

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the global advertising campaign for Coca-Cola Classic soft drink. Coca-Cola Co.'s choice of Edge Creative and Leo Burnett Co. to market the brand; How individual markets can adapt the overall theme; Need to reconnect with consumers to improve sales; Plans to increase prices of Coke's concentrate to bottlers in 2000.
ACCESSION #
2712616

 

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