Coca-Cola taps local pleasures to push Classic

Thompson, Stephanie
January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p53
Trade Publication
Describes the global advertising campaign for Coca-Cola Classic soft drink. Coca-Cola Co.'s choice of Edge Creative and Leo Burnett Co. to market the brand; How individual markets can adapt the overall theme; Need to reconnect with consumers to improve sales; Plans to increase prices of Coke's concentrate to bottlers in 2000.


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