TITLE

Green is back in with Volvo's S80 ads

AUTHOR(S)
Halliday, Jean
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions the marketing of the Volvo S80 sedan with its pollution-fighting radiator by Volvo Cars of North America. Advertising campaign from Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York; Television commercial with voice-over by Donald Sutherland; Volvo sales.
ACCESSION #
2712615

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics