TITLE

Dot-com ads help power 5.2% magazine page rise

AUTHOR(S)
Diaz, Ann-Christine
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that there was a 5.2 percent increase in total advertising pages in magazines for 1999. Internet businesses accounting for one-third of new advertisers; Details of advertising sectors such as business titles, retail, and fashion books; Publishers Information Bureau figures for magazine advertising page leaders.
ACCESSION #
2712554

 

Related Articles

  • Magazine page gain in '00 won't be sustained in '01. Fine, Jon // Advertising Age;1/22/2001, Vol. 72 Issue 4, p14 

    Focuses on the amount of advertising pages in magazines. Figures released by Publishers Information Bureau (PIB), which showed an average 10.1 percent increase in ad pages in 2000; Expectation that numbers of ad pages will decrease in 2001; Categories in which there are likely to be large...

  • Magazine page gain in '00 won't be sustained in '01. Fine, Jon // Advertising Age;1/22/2001, Vol. 72 Issue 4, p14 

    Focuses on the amount of advertising pages in magazines. Figures released by Publishers Information Bureau (PIB), which showed an average 10.1 percent increase in ad pages in 2000; Expectation that numbers of ad pages will decrease in 2001; Categories in which there are likely to be large...

  • BONNIER CEO: 'WE DON'T WANT TO BE TIME INC.' Ives, Nat // Advertising Age;5/12/2008, Vol. 79 Issue 19, p28 

    The article presents an interview with Jonas Bonnier, chief executive officer of the magazine publisher the Bonnier Group. He discusses the impact the struggling U.S. economy has had on ad-page sales for the 18 titles the company acquired from Time Inc. He explains how the corporate culture at...

  • Auto engine drives growth for magazines. Kelly, Keith J. // Advertising Age;8/15/1994, Vol. 65 Issue 34, p30 

    Reports on the growth of consumer magazine advertising in the third quarter of 1994. Percentage growth of July pages; Increase in automotive advertising; Total ad pages; `Business Week' magazine's total ad pages; Total ad pages of other magazines.

  • Magazines: Busy.  // MediaWeek;9/12/94, Vol. 4 Issue 35, p1 

    Presents market indicators for magazine advertising in the United States as of September 12, 1994. Decreased demand for fashion inserts; Return to spreads and single page advertisements.

  • Magazines counting on future growth in trouble. Donaton, Scott; Steenhuysen, Julie // Advertising Age;10/11/1993, Vol. 64 Issue 43, special section pS-4 

    Reports on the decrease in advertising sales for the magazine industry. Ineffective measurement of what's happening to a product; Restructure, downside or fold for some magazine publishers; Delayed buying decisions; Increase in competition; Pressure on rates; Experimentation with media forms in...

  • Magazines.  // MediaWeek;1/10/94, Vol. 4 Issue 2, p16 

    Presents information on total advertisement page trend and total advertising revenues for all PIB-monitored magazines for 1993 with comparative data for 1992. Breakdown of total magazine spending by advertiser category according to the actual amounts spent for the month of November,1993.

  • Magazine publishers voice guarded optimism.  // Adweek Western Edition;12/6/93, Vol. 43 Issue 49, p10 

    Reports on the optimism of women's magazine publishers. Focus on expectations for February 1994 and the rest of the year.

  • Leisure sports mags flatten out.  // Adweek Western Edition;8/2/93, Vol. 43 Issue 31, p10 

    Reports on the status of leisure sports magazines' advertising for the fourth quarter. Businesslike titles; `New York Times Sports Leisure Group' books; Advertisements from Calvin Klein and Philips; Increased Sony business.

Share

Read the Article

Courtesy of MICHIGAN ELIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics