TITLE

MCI adds data gathering feature to phone cards

PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers marketing news briefs for January 17, 2000. MCI WorldCom's promotional pre-paid phone cards collecting trackable consumer information; Michael Bronner's direct marketing and e-commerce company, Lifetime Rewards.com; Super Coups' acquisition of Yellow Jacket Franchise Corp.; Direct Marketing Association's e-Mail Preference Service.
ACCESSION #
2712549

 

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