TITLE

The 'D' in DM evolves from 'direct' to 'digital.'

AUTHOR(S)
Beeler, Amanda
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Digitas, which was formerly known as Bronnercom and was a direct marketing company. The Boston, Massachusetts company's $200 million public stock offering; How Digitas describes itself as an Internet professional services company; Digitas' move to offer interactive expertise to traditional marketers.
ACCESSION #
2712546

 

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