TITLE

Driveway skips essential point in promotion

AUTHOR(S)
Carmichael, Matt
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Critiques Driveway Corp.'s Web site promotion, which can be found at Microsoft Corp.'s Slate. Slogan for the ad that features a Jaguar automobile; Creation of the promotion by Elvis & Bonaparte of Portland, Oregon.
ACCESSION #
2712540

 

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