Games grow infectious

Friedman, Wayne; Curry, Sheree R.
January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, special section pS13
Trade Publication
Focuses on the success of network game shows in syndicated television in the United States. What the game show format offers an audience; How game shows are a low-risk endeavor; Demographic profiles of the ABC `Who Wants to Be a Millionaire?' and the Fox `Greed' television programs.


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