TITLE

Games grow infectious

AUTHOR(S)
Friedman, Wayne; Curry, Sheree R.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, special section pS13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success of network game shows in syndicated television in the United States. What the game show format offers an audience; How game shows are a low-risk endeavor; Demographic profiles of the ABC `Who Wants to Be a Millionaire?' and the Fox `Greed' television programs.
ACCESSION #
2712525

 

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