TITLE

How Olympics crisis brought about reform

AUTHOR(S)
Payne, Michael
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the Olympic Games and the International Olympic Committee (IOC). Values that the sports competitions instill; IOC reform; Positive byproducts of the crisis; Assertion that IOC President Juan Antonio Samaranch lead the organization through reform; IOC commitment to marketing partners.
ACCESSION #
2712434

 

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