TITLE

AOL's 'big bang' of a mega-deal more proof of ad, brand power

AUTHOR(S)
Crain, Rance
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the America Online and Time Warner merger and what the two companies have to offer each other. Assertion that the stock market is driven by brand names and that advertising is an indicator of stock performance; Speculation about the stock of companies that will advertise at the 2000 Super Bowl football game.
ACCESSION #
2712433

 

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