TITLE

Case vaults to a new stage

PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the America Online and Time Warner merger. Challenges that the two marketers must overcome; Merger benefit to each company; The author's assertion about the importance of Steve Case's role in the success of the merger.
ACCESSION #
2712426

 

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