Whatever You Do, Don't Call Them `Elderly'…

January 2000
Journal of Financial Planning;Jan2000, Vol. 13 Issue 1, p25
Academic Journal
This article presents the results of a survey conducted by Civic Ventures related to the terms with which people of age between 50 to 75 are referred by the financial planners in the U.S. Speaking of retiree clients, one should be mindful how he refers to them or to anyone over the age of 65 in your mailings, client newsletters, presentations, speeches, seminars and so on. According to a survey, the people of age between 50 to 75 hate the phrase the elderly. Their most popular choice was seniors, preferred by 32 percent of those polled. Next came older adults and older Americans.


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