TITLE

Home improvement

AUTHOR(S)
Crabb, Steve
PUB. DATE
October 2007
SOURCE
People Management;10/4/2007, Vol. 13 Issue 20, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how B&Q improved its business through employee engagement. The first part focused on short-term measures to improve sales and recover B&Q's competitive advantage. The second was about reinventing the company as the first and only port of call for home improvement. The third was about changing the way B&Q worked, putting customer service at the heart of the business.
ACCESSION #
27106073

 

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