Coca-Cola's simulation centre finds top talent

Brockett, James
October 2007
People Management;10/4/2007, Vol. 13 Issue 20, p16
The article reports that Coca-Cola is using an assessment center that stimulates senior roles to develop talent in its marketing division. The company invites the best of its global marketing talent to the center, where they are put through an experience simulating a busy day in the life of a senior marketer. The program was designed with input from senior marketers to make the experience as realistic as possible.


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