Why employer branding is 'bigger than HR.'

Smedley, Tim
October 2007
People Management;10/4/2007, Vol. 13 Issue 20, p12
The article discusses why employer branding is bigger than human resources (HR). Mike Campbell, people director at easyJet explained during the 2007 CIPD annual conference that the employer brand and corporate brand should not be treated separately but as one and the same. He adds that if they address staff's perceptions of the company, it will directly affect customer perceptions.


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