TITLE

Why employer branding is 'bigger than HR.'

AUTHOR(S)
Smedley, Tim
PUB. DATE
October 2007
SOURCE
People Management;10/4/2007, Vol. 13 Issue 20, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses why employer branding is bigger than human resources (HR). Mike Campbell, people director at easyJet explained during the 2007 CIPD annual conference that the employer brand and corporate brand should not be treated separately but as one and the same. He adds that if they address staff's perceptions of the company, it will directly affect customer perceptions.
ACCESSION #
27106055

 

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