TITLE

The iPod Effect Takes Hold

AUTHOR(S)
Versteegen, Kris
PUB. DATE
October 2007
SOURCE
SGB;Oct2007, Vol. 40 Issue 10, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the iPod-related accessories in the running shoes category in retail. According to information by the point of sale information service, SportScanINFO, eight of the top 10 best-selling running accessories are related to the iPod or the Nike + iPod systems. In the event a customer isn't interested in buying a Nike shoe, the product Shoe Pouch was founded to address this. The pouch laces onto the shoe for attachment of the iPod. The company Marware is discussed.
ACCESSION #
27103072

 

Related Articles

  • iPod candy. Rothman, Wilson // Time;11/13/2006, Vol. 168 Issue 20, p112 

    The article reviews portable music player devices and accessories. The Nike + iPod Sport Kit is a running shoe equipped with a receiver that clips into an iPod and plots progress while giving verbal encouragement. The Farm Fresh Lightcast creates visual displays synchronized to iPod tunes. The...

  • Crystal Method Gives Nike A Run For The $. Paoletta, Michael // Billboard;7/1/2006, Vol. 118 Issue 26, p19 

    The article reports that The Crystal Method (TCM) has been tapped by Nike to create the original workout mix for the iPod nano-compatible Nike Air Zoom Moire running shoe developed by the fitness apparel company with Apple Computer. The nonstop mix intertwines new, original TCM tracks and new...

  • Running Retailers Optimistic on Nike, iPod Deal. Carofano, Jennifer // FN: Footwear News;5/29/2006, Vol. 62 Issue 22, p8 

    The article reports on the optimism of specialty retail store owners to the move of Nike to incorporate iPod Nano into its Air Zoom Moire running shoe model. Gary Muhrcke, owner of New York-based specialty chain Super Runner Shop, plans to introduce the technology in his retail locations. In...

  • Cool Runnings. Gregory, Sean // Time International (Atlantic Edition);10/22/2007, Vol. 170 Issue 16, p48 

    This article reports on the development of Nike Plus. A group of Nike executives has combined the world's top sporting goods brand with the widely popular Apple iPod, all while capitalizing on the social-networking craze. The $29 Nike Plus iPod kit, which was launched in mid-2006, allows runners...

  • nike nike+.  // CREATIVITY;May2007, Vol. 15 Issue 5, p63 

    The article offers information about the advertising campaign of Nike+, a range of footwear by Nike Inc. which connects with Apple Inc.'s iPod nano music player and selects the tunes appropriate to different kinds of workout. The campaign was made by R/GA and its technology director was Sean...

  • ACCESSORIES: ALL WIRED UP.  // Retailing Today;8/21/2006, Vol. 45 Issue 15, p24 

    The article features the technology-savvy gym accessories manufactured by several companies. Air Zoom Moire from Nike Inc. and Apple Computer Inc. allows user to communicate and transmit information wirelessly to the iPod through the Nike+iPod Sport Kit. The iPod armband, manufactured by Tune...

  • HI-TECH JOGGING. Peoples, Katie // Curve;Dec2009, Vol. 19 Issue 10, p62 

    The article evaluates the Nike+iPod WatchRemote from Nike.

  • TrailVue for iPod mini.  // Macworld;Jun2006, Vol. 23 Issue 6, p40 

    The article evaluates TrailVue for iPod mini, an iPod shell case from Marware and offers information on its look and price.

  • THESE SHOES REALLY ROCK! Lee, Janet // Shape;Aug2006, Vol. 25 Issue 12, p36 

    The article presents information on the Nike+iPod Sport Kit, which links a pedometer like sensor in the shoe to the iPod nano wirelessly through a small plug-in receiver. One can see how fast one is running, how many miles and minutes one has covered, and the calories one has burned. The sensor...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics