The iPod Effect Takes Hold

Versteegen, Kris
October 2007
SGB;Oct2007, Vol. 40 Issue 10, p24
Trade Publication
The article reports on the iPod-related accessories in the running shoes category in retail. According to information by the point of sale information service, SportScanINFO, eight of the top 10 best-selling running accessories are related to the iPod or the Nike + iPod systems. In the event a customer isn't interested in buying a Nike shoe, the product Shoe Pouch was founded to address this. The pouch laces onto the shoe for attachment of the iPod. The company Marware is discussed.


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