The Demise of Private Label?

Kerrigan, Andy
October 2007
SGB;Oct2007, Vol. 40 Issue 10, p18
Trade Publication
The article focuses on the sporting goods retailers in which they have gained exclusive rights to brand names for distribution. The retailer The Sports Authority has signed deals with Collective Licensing for the snowboard brand Sims and has also partnered with Hilco Consumer Capital. Private brands provide a retailer with expanded options when compared to a conventional wholesale model, according to the article.


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