TITLE

Inside Track

AUTHOR(S)
Griffin, Cara
PUB. DATE
October 2007
SOURCE
SGB;Oct2007, Vol. 40 Issue 10, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on trends in the sports licensing products market for the major professional sports leagues, as well as the Collegiate Licensing Co. (CLC) and the Adidas Group's Sports Licensing Division. The National Football League (NFL) product sales have grown overall, despite the Atlanta Falcon star Michael Vick's dogfighting scandal. Product licensing in major league baseball (MLB), the national hockey league (NHL) and National Basketball Association (NBA) are discussed.
ACCESSION #
27103067

 

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