TITLE

Under Armour Signs Ray Lewis

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
October 2007
SOURCE
SGB;Oct2007, Vol. 40 Issue 10, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the company Under Armour has signed the Baltimore Ravens linebacker, Ray Lewis to an endorsement deal. Steve Battista, the company's vice president of brand marketing, believes that Lewis has worn Under Armour apparel for years. The National Football League (NFL) players Under Armour has signed, as well as the sponsorship with the hockey team Toronto Maple Leafs, are discussed.
ACCESSION #
27103064

 

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