Under Armour Signs Ray Lewis

Ryan, Thomas J.
October 2007
SGB;Oct2007, Vol. 40 Issue 10, p11
Trade Publication
The article reports that the company Under Armour has signed the Baltimore Ravens linebacker, Ray Lewis to an endorsement deal. Steve Battista, the company's vice president of brand marketing, believes that Lewis has worn Under Armour apparel for years. The National Football League (NFL) players Under Armour has signed, as well as the sponsorship with the hockey team Toronto Maple Leafs, are discussed.


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