Versteegen, Kris
October 2007
SGB;Oct2007, Vol. 40 Issue 10, p10
Trade Publication
The article reports that the outerwear brand Prana will open its first retail stores in Boulder, Colorado and Santa Clara, California in the fall of the year 2007. Beaver Theodosakis, president and founder of Prana, believes the stores are designed to test merchandising techniques for Prana. The stores feature hemp rope, natural wood fixtures and recycled materials. Prana's acquisition of the Scapegoat brand is discussed.


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