Wal-Mart Signs Excusive Deal with Ocean Pacific

Ryan, Thomas J.
October 2007
SGB;Oct2007, Vol. 40 Issue 10, p10
Trade Publication
The article reports that the discount retailer Wal-Mart has signed a deal with Iconix Brand Group to carry the Ocean Pacific brands in its stores beginning in the spring and summer seasons of the year 2008. Wal-Mart has also secured the rights to the brands for Brazil, China and India. In November 2006, Ocean Pacific was sold by Warnaco Group to the Iconix Group. Ocean Pacific represents a boost to Wal-Mart's struggling clothing business. The history of Ocean Pacific is discussed.


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