TITLE

Recapturing the Buzz

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
October 2007
SOURCE
SGB;Oct2007, Vol. 40 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers suggestions from several sports apparel merchants for connecting with technology-obsessed teenagers. Mark Lilien, a consultant for the Retail Technology Group, believes businesses that wish to grow need one of three forces such as technology, fashion or a celebrity spokesperson. Gary Rudman, president and founder of GTR Consulting, reports that personalization and customization are important factors for attracting teenagers to sporting good products.
ACCESSION #
27103060

 

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