Donovan, John
September 2007
Portable Design;Sep2007, Vol. 13 Issue 9, p8
The article reports on the change to ArcticLink, a customer-specific standard products (CSSP), from field programmable gate arrays (FPGA) for QuickLogic Corp. in the U.S. The shift has more to do with marketing positioning than technology according to the company. ArcticLink already contains all of the capabilities just mentioned burned into silicon. However, FPGA companies do not get in the front door with handset vendors and if they are selling a multimedia bridge chip that also promises to solve all input/output (I/O) and interface problems, it is another matter. This refocusing makes a great deal of sense for QuickLogic, particularly since they already have the parts in production. How effectively they can grab some notably sticky handset sockets remains to be seen.


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