TITLE

Burnetts bows out as B&B calls pitch

AUTHOR(S)
Trickett, Eleanor
PUB. DATE
February 1998
SOURCE
Campaign;02/13/98, Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Bradford & Bingley Building Society is reviewing its advertising, in an effort to promulgate its status as the second-largest building society in Great Britain. Reference to Bradford's competitor Leo Burnett; Why Burnett has refused to review its advertising; Name of the individual overseeing the review at Bradford & Bingley; Comments by Stephen Whyte, managing director of Burnetts.
ACCESSION #
270896

 

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