TITLE

in direct

PUB. DATE
September 2007
SOURCE
B to B;9/10/2007, Vol. 92 Issue 11, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers news briefs related to marketing. Forrester Research Inc. released a Best Practices Framework for CRM that addresses 150 best practice capabilities. The Direct Marketing Educational Foundation has chosen business media publisher Elsevier BV, part of Reed Elsevier Group, to publish DMEF's Journal of Interactive Marketing, a quarterly, peer-reviewed academic research journal on interactive and direct marketing, beginning with the January 2007 issue.
ACCESSION #
27080246

 

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