Santini, Barry
October 2007
20/20;Oct2007, Vol. 34 Issue 12, p96
Trade Publication
The article reports on how to make lenses and eyewear selection process easier for consumers in the U.S. For most people who have a hard time picking their own set of eyeglasses, makers should see to it that they have enough eyewear choices and teach them to be intuitive. Consumers should also avoid the idea of eyecare as a medical device and identify the specialty of brands.


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