Premiere lifts red card

Meza, Ed
October 2007
Daily Variety;10/11/2007, Vol. 297 Issue 9, p6
Trade Publication
The article reports on the decision of the Germany-based nationwide pay television platform Premiere not to purchase pre-packaged and produced coverage of top league national soccer. Their decision follows a deal between the German Football League and media executive Leo Kirch for the marketing rights to the Underselling.


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