Survey of Attitudes and Approaches:Hotel Internet Marketing and Distribution

Green, Cindy Estis; Warner, Mark
April 2006
Hospitality Upgrade;Spring2006, p144
Trade Publication
The article focuses on internet marketing and distribution trends in the U.S. hospitality industry in 2006. It explores the benefits of online distribution in the industry . It mentions several people involved in conducting the survey. It states that the hotels are aiming to achieve complete knowledge of computer technology, that helps in increasing their online marketing. It mentions several findings of the study and affirm internet marketing is increasingly being employed in the industry.


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