TITLE

Survey of Attitudes and Approaches:Hotel Internet Marketing and Distribution

AUTHOR(S)
Green, Cindy Estis; Warner, Mark
PUB. DATE
April 2006
SOURCE
Hospitality Upgrade;Spring2006, p144
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on internet marketing and distribution trends in the U.S. hospitality industry in 2006. It explores the benefits of online distribution in the industry . It mentions several people involved in conducting the survey. It states that the hotels are aiming to achieve complete knowledge of computer technology, that helps in increasing their online marketing. It mentions several findings of the study and affirm internet marketing is increasingly being employed in the industry.
ACCESSION #
27070864

 

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