TITLE

THE EVOLUTION OF REVENUE MANAGEMENT: Demand management: The next step to optimizing inventory

AUTHOR(S)
Haley, Mark; Valley, Jocelyn
PUB. DATE
April 2006
SOURCE
Hospitality Upgrade;Spring2006, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of revenue management (RM) in hotel business. It has been stressed that while establishing RM strategies, hotels need to assess all external and internal channels of distribution. As mentioned, external channels have fixed contractual rates and are responsible for getting high volumes of room nights to the hotels. It states that RM incorporating efficient channel management and cost of distribution would benefit travelers, distributors and suppliers.
ACCESSION #
27070856

 

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