Helsel, Caryl; Fitzgerald, Chicke; Misunas, Kathy
April 2006
Hospitality Upgrade;Spring2006, p30
Trade Publication
The article discusses various errors related to the travel distribution industry, that are usually made by the suppliers. Some of them as mentioned are considering all customers equal, shifting of distribution to lower cost channels, consider technology as the business driver, considering direct distribution as the cheapest channel and operating on profit and loss basis. Suggestions to rectify these errors are also provided.


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