TITLE

The TOP 10 FALLACIES ABOUT DISTRIBUTION

AUTHOR(S)
Helsel, Caryl; Fitzgerald, Chicke; Misunas, Kathy
PUB. DATE
April 2006
SOURCE
Hospitality Upgrade;Spring2006, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses various errors related to the travel distribution industry, that are usually made by the suppliers. Some of them as mentioned are considering all customers equal, shifting of distribution to lower cost channels, consider technology as the business driver, considering direct distribution as the cheapest channel and operating on profit and loss basis. Suggestions to rectify these errors are also provided.
ACCESSION #
27070852

 

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