Best Buy's Art of War

Flannery, Russell
October 2007
Forbes Asia;10/1/2007, Vol. 3 Issue 16, p20
The article offers information about the launch of electronics retailer Best Buy's brand in China. A store was opened by Best Buy in Shanghai in January 2007, which was believed to become one of the top 50 revenue spinners of the company. The author reports that purchasing local brands is the real action for the retailer in the country. It will gain experience as a mass operator in the country as it moves in opening its own stores.


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