TITLE

Ford's Proving Ground

AUTHOR(S)
Kelly, Tim
PUB. DATE
October 2007
SOURCE
Forbes Asia;10/1/2007, Vol. 3 Issue 16, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how Ford Motor is drawing inspiration from the recovery of Japanese carmaker Mazda. Chief executive officer Alan Mulally, in his effort to return the profit of the company, went to Hiroshima, Japan to see how Mazda managed to recover. Mazda is now experiencing year-on-year net income growth in double-digit percentages, with the beginnings of a recovery in the critical U.S. market.
ACCESSION #
27047557

 

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