TITLE

Be Careful What You Wish For Large-firm financial planning in the wake of court ruling

AUTHOR(S)
Lee, Shelley A.
PUB. DATE
October 2007
SOURCE
Journal of Financial Planning;Oct2007, Vol. 20 Issue 10, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses ramifications of the overturn by a U.S. federal court of Securities and Exchange Commission (SEC) Rule 202. Independent financial planners will no longer be able to exploit the Rule as a marketing tool. Large financial institutions that already offer financial planning services may enjoy a heightened profile. Some independent planners could be drawn to large firms where a "planning culture" is firmly rooted, although resistance to corporate culture and a desire to remain one's own boss will be decisive for others.
ACCESSION #
27037071

 

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