TITLE

PRANA TO OPEN RETAIL STORES

AUTHOR(S)
Lloyd, Brenda
PUB. DATE
October 2007
SOURCE
DNR: Daily News Record;10/1/2007, Vol. 37 Issue 40, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the various initiatives being launched by active lifestyle apparel maker Prana to get its brand name and environmental message across to consumers. Prana, owned by Liz Claiborne Inc., is opening a flagship store in Boulder, Colorado, as well as a store in Santa Clara, California, at the Westfield Valley Fair Mall. Prana partnered with Gensler, a leader in sustainable environmental design strategies, to develop a store prototype that will share its brand strategy.
ACCESSION #
27034145

 

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