taste matters

Cunningham, Laurie
October 2007
Crain's Chicago Business;10/1/2007, Vol. 30 Issue 40, p30
The article informs that Brazil is fast becoming a key market for Kraft Foods Inc. It is further informed that the company executives are trying to capitalize on Brazilians' growing incomes by tackling Brazil's largely untapped northern region and developing new products that appeal to local tastes. According to Irene Rosenfeld, chief executive officer (CEO) of the company, Brazil is one of our largest and most successful international businesses today.


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