TITLE

taste matters

AUTHOR(S)
Cunningham, Laurie
PUB. DATE
October 2007
SOURCE
Crain's Chicago Business;10/1/2007, Vol. 30 Issue 40, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article informs that Brazil is fast becoming a key market for Kraft Foods Inc. It is further informed that the company executives are trying to capitalize on Brazilians' growing incomes by tackling Brazil's largely untapped northern region and developing new products that appeal to local tastes. According to Irene Rosenfeld, chief executive officer (CEO) of the company, Brazil is one of our largest and most successful international businesses today.
ACCESSION #
27033875

 

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