TITLE

A $2,500 car?

AUTHOR(S)
Guilford, Dave; Wortham, April
PUB. DATE
September 2007
SOURCE
Automotive News;9/24/2007, Vol. 82 Issue 6274, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that India-based Tata Motors Ltd. is developing a car aimed at first-time car buyers who drive motorcycles and 3-wheelers. E. Balasubramoniam is the head of sourcing for Tata's small-car project, which is redefining the concept "entry-level." Tata wants to sell a million units annually of a car priced at about $2,500. Tata's project is an extension of the move to low-cost vehicles begun in 2004 with the Logan, a five-seat family car built by Renault affiliate Dacia.
ACCESSION #
27033713

 

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