TITLE

Yokohama goes green in big way

AUTHOR(S)
Davis, Bruce
PUB. DATE
October 2007
SOURCE
Rubber & Plastics News;10/1/2007, Vol. 37 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the efforts of Yokohama Rubber Co. Ltd. to promote environmental concerns. It is stated that the company is taking on a decidedly green hue due to President Tadanobu Nagumo, who has made ecological issues a cornerstone of the firm's corporate strategy. As part of the plan, the company is working to get all of its plants globally certified according to international certification standards, and launch products-both tire and non-tire-that exemplify environmental virtues.
ACCESSION #
27033579

 

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