Yokohama goes green in big way

Davis, Bruce
October 2007
Rubber & Plastics News;10/1/2007, Vol. 37 Issue 5, p3
Trade Publication
This article reports on the efforts of Yokohama Rubber Co. Ltd. to promote environmental concerns. It is stated that the company is taking on a decidedly green hue due to President Tadanobu Nagumo, who has made ecological issues a cornerstone of the firm's corporate strategy. As part of the plan, the company is working to get all of its plants globally certified according to international certification standards, and launch products-both tire and non-tire-that exemplify environmental virtues.


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