Akinci, Sevcan Kiliç; Akinci, Mehmet Mutlu
March 2007
Ekev Academic Review;Spring2007, Vol. 11 Issue 31, p325
Academic Journal
In management literature, the studies about prescriptive and emergent strategies are in theoretical form, failing to summarize real world business practices. Nevertheless, distinction between prescriptive and emergent strategies is very crucial. Since the step-by-step implementation of prescriptive strategies cause to failures for firms operating in turbulent environments, companies are able to realize only a small portion of the prescriptive strategies. As turbulent environments bring new opportunities and threats, companies should response and alter the prescriptive strategies and formulate new emergent ones. In this respect, generally 'realized strategies' come in the form of harmony of prescriptive and emergent strategies in business world. A case study of the practice of employment of emergent strategies with prescriptive strategies comes from Toyota Motor Comp, who had to alter the prescriptive strategies and formulate emergent ones while globalizing. This study shows that strategies are not employed as in their prescriptive nature and are not static plans. In order for a company to survive, it should support prescriptive strategies with emergent ones. After literature is reviewed, how prescriptive strategies are used with emergent strategies is explained.


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