Pampering the population

Chaliha, Kumar Amitav
July 2007
ICIS Chemical Business;7/23/2007, Vol. 272 Issue 4, p4
Trade Publication
The article focuses on the potential boom of the diaper market of India. It talks about brands being launched by manufacturers, and superabsorbent polymers (SAPs) being produced by petrochemical firms. The SAPs are used to make disposable diapers like Godrej's Snuggy. Wipro Ltd.., India's third-largest software exporter, is reported to enter the diaper market. India is expected to become the largest consumer of diapers in future because of growing middle class with expanding disposable incomes.


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