TITLE

Coca-Cola in SMS offensive

AUTHOR(S)
Jones, Gareth
PUB. DATE
September 2007
SOURCE
Marketing (00253650);9/26/2007, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Coca-Cola Co. is seeking a mobile marketing agency as part of its plans to increase its commitment to global SMS on-pack promotions and branding campaigns. The soft-drinks firm is co-ordinating the search from its Atlanta, Georgia headquarters, amid plans to boost mobile activity in key international territories including Europe, the U.S., South America and Asia. Coca-Cola works with mobile specialists, including AKQA Mobile, Marvellous and Sponge.
ACCESSION #
27005884

 

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