Online Reviews: The Truth Be Told?

White, Steve
October 2007
Air Conditioning, Heating & Refrigeration News;10/1/2007, Vol. 232 Issue 5, p18
Trade Publication
The article discusses the advantages and disadvantages of online product reviews. It highlights a survey by Jupiter Research Inc. which reveals the influence of online reviews on the attitude of customers. On the downside, the author cites situations that depict how some reviews are deemed unreliable. He then mentions a few tips in generating dependable online reviews, such as simplifying the standard of writing a review and allowing reviewer to edit a template.


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