TITLE

Scholastic Uses Strong Harry Potter Year To Invest in Future

PUB. DATE
October 2007
SOURCE
Educational Marketer;10/1/2007, Vol. 38 Issue 19, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the investment of Scholastic Inc. following the strong sales of the final book in the Harry Potter series in the U.S. Scholastic is investing $20 million in new product and processes to drive growth for in other areas. The company is also investing to improve the technology platform for its online ordering service for Book Clubs.
ACCESSION #
27004780

 

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