TITLE

Cengage Learning Refocuses Products

PUB. DATE
October 2007
SOURCE
Educational Marketer;10/1/2007, Vol. 38 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the multi-pronged plan of Cengage Learning designed to improve its performance in the U.S. The plan includes reorganization of business units and changes to products and management team. According to Ron Dunn, chief executive officer (CEO), the firm's overall performance plan improved well following an increase in its second quarter financial results.
ACCESSION #
27004777

 

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