TN, Imada Wong make union official

Webster, Nancy Coltun
January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p24
Trade Publication
Discusses the link of True North Communications with New Americas Strategies Group and Imada Wong Communications Group, which specializes in Asian-American advertising. Agencies that True North owns a share in, such as Hispanic agency Siboney USA and African-American agency Stedman Graham & Partners.


Related Articles

  • Mind the Gap. Nguyen, Thanh // Adweek New England Edition;11/15/99, Vol. 36 Issue 46, Special Report p44 

    Stresses the need for racial diversity in the mass advertising industry in the United States. Attempts by broadcast networks to reach into minority communities; Characteristics shared by ethnic media; Significance of relationships that advertisers establish with ethnic consumers.

  • Latin Works. Stanley, T. L. // Adweek;2/22/2010, Vol. 51 Issue 8, p15 

    The article focuses on the advertising agency LatinWorks. The agency is named winner of the publication's 2009 Multicultural Agency of the Year award. Advertising created by the agency aimed at Hispanic American consumers for clients including Domino's Pizza is described. The agency was founded...

  • Brands prepare for a more diverse 'general market' York, Emily Bryson; Neff, Jack // Advertising Age;11/30/2009, Vol. 80 Issue 40, p6 

    The article examines the effects of changing U.S. demographics on marketing and advertising. The increased diversity and multicultural nature of the U.S. population is causing companies such as McDonald's and State Farm Insurance to change the message of their advertising. The effect of a...

  • What it means when a client wants integration. Ferrer, Alberto J. // Advertising Age;10/29/2007, Vol. 78 Issue 43, p24 

    The author offers opinions on Hispanic American advertising agencies. Corporations routinely use these firms for their advertising aimed at Hispanic Americans, with one notable exception. Internet advertising and interactive marketing work goes to agencies which claim an overall expertise in...

  • How far should agencies go in helping clients be good corporate citizens?  // Media: Asia's Media & Marketing Newspaper;12/3/2009, p19 

    In this article, the author comments on issues in advertising industry involving clamorous promotions and agencies' responsibility towards their client and society.

  • There's an old maxim in the creative industries. Burgoyne, Patrick // Creative Review;Jun2011, Vol. 31 Issue 6, p4 

    An introduction is presented in which the editor discusses various reports within the issue on topics including advertising executive Sir John Hegarty, advertising agencies, and the cultural impact of advertisements.

  • Marketing moves into the 21st century.  // Advertising Age;3/10/2014, Vol. 85 Issue 5, p3 

    An introduction is presented to an article in this issue on multiculturalism in advertising.

  • Reach beats frequency in Facebook's new layout. NEFF, JACK // Advertising Age;10/31/2011, Vol. 82 Issue 39, p1 

    The article discusses changes to the design of the Web site of the online social network Facebook created by the Internet industry firm of the same name. Marketing research on the effects of the changes for those companies and brand name products which maintain pages on Facebook conducted by the...

  • Retailers break out of multicultural silo. WENTZ, LAUREL // Advertising Age;3/19/2012, Vol. 83 Issue 12, p12 

    The article discusses multiculturalism in marketing and advertising by large U.S. retail industry firms. The close business relationship between Wal-Mart Stores and the Hispanic American advertising agency Lopez Negrete Communications is examined. Advertising spending and media planning related...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics