Daewoo's ambitious push: First national ad campaign

Halliday, Jean
January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p8
Trade Publication
Focuses on the marketing strategy of Daewoo Motor America in the United States. The South Korean automobile importer's first national advertising campaign; Kenneth C. Smith Advertising in La Jolla, California to buy media and develop the television commercial.


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