TITLE

The new old thing: AOL-Time reshapes landscape

AUTHOR(S)
Goetzl, David; Gilbert, Jennifer
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the America Online and Time Warner merger. Effect of the merger on advertising media companies; Failure of Time Warner's portal, Pathfinder; Reaction of Wall Street investment analysts to the deal; Cross-promotional opportunity in the deal.
ACCESSION #
2697885

 

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