Royal Caribbean christens new baby boomer effort

Chura, Hillary; Goetzl, David
January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p3
Trade Publication
Focuses on Royal Caribbean International's marketing campaign for its cruise vacations. Television commercials targeting the baby boomer generation; Tag line and theme of the advertising campaign; Launch of the world's largest cruise ship, Voyager of the Seas, in November 1999; Advertising agency, Arnold Communications.


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