TITLE

Royal Caribbean christens new baby boomer effort

AUTHOR(S)
Chura, Hillary; Goetzl, David
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Royal Caribbean International's marketing campaign for its cruise vacations. Television commercials targeting the baby boomer generation; Tag line and theme of the advertising campaign; Launch of the world's largest cruise ship, Voyager of the Seas, in November 1999; Advertising agency, Arnold Communications.
ACCESSION #
2697884

 

Related Articles

  • `Like No Vacation on Earth.'. Warner, Judy // Adweek New England Edition;04/03/2000, Vol. 37 Issue 14, p4 

    Focuses on the marketing program made by Arnold Communications company for Royal Caribbean liner to attract tourists and passengers. Plans of Royal Caribbean to introduce more cruisers in year 2000; Comments from Pam Hamlin of Arnold Communications on the significance of the move; Details on...

  • £2m New Year spend on the cards for Royal Caribbean.  // Marketing Week;12/6/2007, Vol. 30 Issue 49, p5 

    The article reports on the launching of an advertising campaign by Royal Caribbean Cruises Ltd. in Great Britain. The £2 million advertisement will include personalized web sites as part of a targeted effort to attract new holiday-makers. Furthermore, the campaign will include TV and print as...

  • Royal Caribbean's -1m TV drive.  // Travel Trade Gazette UK & Ireland;11/30/2007, Issue 2795, p26 

    The article reports on Royal Caribbean's decision to introduce its new year trade campaign a month earlier than usual ahead of a £1 million national television advertising campaign in Great Britain. The campaign focuses on Independence of the Seas, one of the world's three largest cruise...

  • Royal Caribbean targets families.  // Marketing (00253650);9/15/2004, p4 

    This article reports that Royal Caribbean International, the U.S. cruise company, has unveiled an integrated Great Britain's campaign to generate interest in its latest ship, Legend of the Seas. The liner will visit Mediterranean destinations. Advertising will carry the strapline "Way more than...

  • Ads blitz for Royal Caribbean.  // Travel Weekly (UK);9/7/2007, p49 

    The article reports that Royal Caribbean International has embarked on a £2 million advertising campaign in a bid to secure bookings for its latest ship Independence of the Seas. Newly promoted Royal Caribbean International and Celebrity Cruises UK and Ireland managing director Jo Rzymowska...

  • SEAS SEARCH.  // Travel Trade Gazette UK & Ireland;3/28/2008, Issue 2810, p17 

    The article reports that the Royal Caribbean International has started the search for a godmother for its newest ship, Independence of the Seas, which will be named in Southampton. The author stated that the line is looking for a member of the public to perform the champagne-smashing duties....

  • Offering 'more than a cruise'. Thomas, Sarah // Travel Weekly: The Choice of Travel Professionals;9/17/2004, Issue 1736, p17 

    The article focuses on the marketing campaign of Royal Caribbean Cruises Ltd., designed to focus on activities and destinations. New managing director Europe, Middle East and Africa Susan Hooper said the initiative was adapted slightly from the U.S. campaigns, but had the same focus on energy,...

  • Royal Caribbean Primes U.S. Cruisers To Set Sail for Overseas Destinations. Beirne, Mike // Brandweek;11/4/2002, Vol. 43 Issue 40, p6 

    Focuses on the print advertising campaign of Royal Caribbean which was developed by advertising agency Arnold Worldwide. Information on the print and television advertisements of Royal Caribbean; Cost of the advertising campaigns of the company for the year 2001; Background on Royal Caribbean...

  • CRUISING POWER SITE GETS OVERHAUL.  // Travel Weekly (UK);1/7/2016, Issue 2303, p21 

    The article offers information on the advertisement campaign launched by cruise company Royal Caribbean Cruises Ltd. following the introduction of its brand positioning.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics