TITLE

Samsung wagers $80 mil to reach top-tier stature

AUTHOR(S)
Elkin, Tobi
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Samsung Electronics America will increase its 2000 marketing budget to support its brand in North America. The South Korean electronics company giving the advertising effort to AG Worldwide in New York City; Expectation that brand awareness will increase with strategic marketing to youth.
ACCESSION #
2697883

 

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