Samsung wagers $80 mil to reach top-tier stature

Elkin, Tobi
January 2000
Advertising Age;1/17/2000, Vol. 71 Issue 3, p3
Trade Publication
States that Samsung Electronics America will increase its 2000 marketing budget to support its brand in North America. The South Korean electronics company giving the advertising effort to AG Worldwide in New York City; Expectation that brand awareness will increase with strategic marketing to youth.


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