TITLE

Late news

PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers advertising news briefs for January 17, 2000. SBC Communications' selection of GSD&M to hand its SBC Telecom account; Excite@Home's choice of Amster Yard; M&M/Mars searching for an agency for its global Twix brand; Speculation on Energizer Co.'s choice of DDB Worldwide to handle its new battery line, code-named E2.
ACCESSION #
2697881

 

Related Articles

  • For the record.  // Advertising Age;6/11/2001, Vol. 72 Issue 24, p46 

    The article reports on developments relevant to advertising and advertising agencies in the U.S. as of June 11, 2001. Key issues discussed include layoffs at Omnicom Group's DDB Worldwide, the decision by DreamWorks SKG to retain Omnicom's GSD and M as its agency-of-account and the expected...

  • Southwest '98 top 50 agencies.  // Adweek New England Edition;04/19/99, Vol. 36 Issue 16, p108 

    Lists the top 50 advertising agencies in Southwestern States based on 1998 revenues and billings. Includes Temerlin McClain; GSD&M; The Richards Group; DDB Needham.

  • Global Village. Wentz, Laurel // Advertising Age International;Jun2000, p8 

    Focuses on developments related to advertising agencies worldwide as of June 2000. Magazine advertisements created by DDB Needham Paris for France-based champagne company Pommery's Pop brand of champagne.

  • DDB grabs Quaker's £10m Gatorade and Tropicana from FCB. Watts, Jenny // Campaign;2/8/2002, Issue 5, p5 

    Reports the appointment of DDB for the Tropicana and Gatorade accounts in Great Britain.

  • DDB Needham. Bachman, Katy // Adweek Midwest Edition;05/24/99, Vol. 40 Issue 21, Plan of the Year p41 

    Features Mediaweek's Plan of the Year awardee DDB Needham New York for best use of radio. Radio ads for Pep Boys car batteries; Radio stations that were tapped for the advertising campaign; Benefits of the campaign for Pep Boys.

  • DDB Takes 'Sexy' Tack for Serenity. Kaplan, David // Adweek Western Edition;7/22/2002, Vol. 52 Issue 30, p19 

    Presents information on the television campaign created by DDB for Serenity DriActive Liners from Tena, pads that provide undergarment protection. Estimated budget for the effort; Target consumers of the campaign; Shows where the television spot will be aired.

  • DDB Forms New Unit for Marketing Resources. McMains, Andrew // Adweek Eastern Edition;7/24/2000, Vol. 41 Issue 30, p4 

    Reports on New York-based advertising agency DDB Worldwide's launch of its DDB Ventures marketing division as of July 24, 2000. Company background.

  • DDB Targets Lottery Biz for Growth. Panczyk, Tania D. // Adweek Western Edition;7/8/2002, Vol. 52 Issue 28, p4 

    Reports the plan of DDB to expand into lottery advertising in the U.S. Background of the success of the company in lottery; Lottery accounts won by DDB; Contracts of the company in other countries.

  • DDB Gamble Pays Off. Sampey, Kathleen // Adweek Western Edition;6/25/2001, Vol. 51 Issue 26, p31 

    Reports on the advertising concept that helped DDB reclaim the New York State Lottery account as of June 2001. Estimated value of the account; Other contender for the account; Objective of the advertisement.

Share

Other Topics