TITLE

Xerox keeps its Media Edge after $130 mil global review

AUTHOR(S)
Goetzl, David; Snyder, Beth
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the decision of Xerox Corp. to leave its $130 million global media-buying account with Young & Rubicam's Media Edge agency in New York City. Agencies participating in the copy company's review; Stock price information.
ACCESSION #
2697879

 

Related Articles

  • A high-tech success. Nelson, Kelly // China Business Review;Jan/Feb92, Vol. 19 Issue 1, p36 

    Focuses on the success of the Shanghai, China-based Xerox Corp. Dominance of the company in the copier market; Penetration of the China market through a technology-transfer agreement; Capability of the plant to produce 40,000 units annually at full capacity.

  • Can Xerox turn things around? Khasru, B. Z. // Fairfield County Business Journal;10/23/2000, Vol. 39 Issue 43, p1 

    Reports on photocopier manufacturer Xerox Corp.'s announcement of a possible drop in its earnings in the third quarter ended September 30, 2000. Plunging of share prices after the announcement; Failure of company to implement restructuring moves; Blaming of company's unfocused business model...

  • Xerox turns to services for future growth. Zimmerman, Michael R. // eWeek;11/19/2001, Vol. 18 Issue 45, p11 

    Reports on the business developments of Xerox Corp. in the United States as of November 2001. Restructuring of its service operations; Creation of Xerox Global Services (XGS); Services offered by XGS.

  • Success sure to be copied. Deutsch, Claudia // BRW;08/06/99, Vol. 21 Issue 30, p20 

    Reports on Xerox Corp.'s use of warehouse sales and Internet auctions to expand its copier market in the United States.

  • Surviving 'brand doom loop'. Moran, Laura // B to B;6/10/2002, Vol. 87 Issue 6, p12 

    Reports the marketing strategy of Xerox to survive from a brand doom loop problems. Use of price cuts to compete effectively; Plans to restructure its sales force; Move of the company into data storage; Determination on the needs of customers.

  • Xerox expands its audience. Davis, Riccardo A. // Advertising Age;11/16/1992, Vol. 63 Issue 47, p44 

    This article reports on the plan of copier products company Xerox Corp. to expand its market share in 1993 through advertising strategy. The company will target small businesses and in-home users of copiers, printers and facsimile products. Xerox has not finalized its 1993 media strategy but is...

  • Xerox--the document company. Kaufman, Don; Siegel, Larry // Fairfield County Business Journal;05/03/99, Vol. 38 Issue 18, p17 

    Evaluates the Web site of Stamford, Connecticut-based copying equipment firm Xerox Corp. Offer of products online; Procedures in ordering products; Design features; Navigation processes; Ratings for the site's selling power, content, design and other features.

  • Back from the brink. Kharbanda, Mohan // CMA Magazine;Jul/Aug91, Vol. 65 Issue 6, p9 

    Focuses on Xerox Corp.'s strategies in regaining the market share it lost to competitors in the copying machine industry. Benchmarking strategies; Emphasis on quality and cost; Improving product development process.

  • DLC serves clients through a meticulous scientific approach and a sharp creative focus. Albanese, Lorelei // Caribbean Business;9/27/2007, Vol. 35 Issue 38, p60 

    The article provides information on the De la Cruz & Associates (DLC) agency which captured the Burger King Corp. account in Puerto Rico. It stated that the agency has helped clients to grow their brands, and build the de la Cruz brand. Looking ahead 10 years, DLC plans to enlarge its U.S....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics